Liam Fayed is a serial entrepreneur and creative executive. As the co-founder and Chief Brand & Experience Officer of Surf Air Mobility, Liam is guiding SAM's trajectory toward becoming the world's most sustainable air travel brand that reimagines how green flying can change the world. He oversees brand, marketing and platform and has helped redesign the customer experience from the ground up with hospitality-inspired service. Previously, he was founder, creative director, and CEO of menswear label BESPOKEN New York. He also serves as a board member of the British clothier, Turnbull & Asser. Liam has worked with and been an early investor in fast growing consumer brands including Warby Parker, Harry's and Away Luggage.